About Us

The Team

Jon Atkinson

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Jon Atkinson is a web developer and entrepreneur with 8 years experience of building web applications, which have been used by upwards of a million people.

Frustrated by the difficulty and cost of running usability tests, Jon started looking for a better way in 2008. After discussing the problem with others in the industry, Jon started bringing together a team to benefits of usability testing to all web developers.


Rob Edwards

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Rob is a two-time entrepreneur with a big passion for the web and small businesses. Having owned and run customer focused web companies he understands the importance of great service and knows through experience the value that usability testing brings to the web.

“I just want to build great apps – not that people just use, but love using. I want to put customers right at the front of business. I want to build communities of raving fans.”


Ryan Williams

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Ryan has been writing cutting-edge Javascript since before it became fashionable again, and when we asked him about it, he said “prototypal inheritance just feels more natural, right?”. We don’t really know what that means either, other than Ryan is one of the finest Javascript programmers working in Europe today.

“I get frustrated all the time by web sites and web apps that suffer from poor usability but could easily be improved. And more often than not some simple usability testing could solve these problems. So that’s what I want to do.”